Book Review: Unlocking the Customer Value Chain

In his recent book, Unlocking the Customer Value Chain, Teixeira examines the myth that innovation should be focused on technology disruption because new technology companies are replacing traditional ones (think Facebook, Google and Amazon). His argument is that “…new technology isn’t driving more disruption today. Consumers are.”(p.2).” He believes, based on his research, that innovation comes from new business models focused on the needs of [...]