San Francisco Start-Ups Using Innovation to Bring Products to Market

The Innovation Uncensored conference in San Francisco started with a series of off-sites experiences where participants could visit some interesting start-ups. I visited Hint Water, where CEO Kara Goldin explained the unique positioning of her naturally flavored waters, a healthy alternative to soft drinks without the side effects of sugar alternative. Her story was not only about product innovation, but about innovating the distribution stream. [...]